Brand War at SkilzHub Perinthalmanna: Five Student Brands Built from Scratch

Pure Sip, Naadan Ruchi, Tribex, Zevaana and Wazan. These five brands came from students working together during Brand War at SkilzHub Perinthalmanna.

The challenge brought graphic design and digital marketing students into mixed teams. Each team had to build a brand from scratch, give it a clear identity and plan how to promote it. Their work included logos and packaging, along with posters, flyers, ad creatives and advertising copy and videos. They also developed marketing strategies and reels for their brands.

It gave students a chance to see what happens when design and marketing come together around one product. Every choice needed to make sense for the brand, from the colours on its packaging to the words in an advertisement.

Five Brands with Different Ideas

The teams worked across different product categories. This gave each group its own design challenges and a different audience to consider.

Pure Sip

Pure Sip was a beverage brand with a fresh visual style. The students created drink packaging and promotional designs featuring fruit visuals. They had to consider how the packaging would communicate the product quickly and how the same identity could work in advertisements. A beverage pack has limited space to catch someone’s attention. The project gave the team practice in making the product name and flavour easy to recognise while keeping the design clear.

Naadan Ruchi

Naadan Ruchi focused on food and spice products. The team presented branded packaging, including chicken masala, supported by posters and other promotional materials. The name gave the brand a familiar connection with food and traditional taste. Students worked with that idea across their designs, considering how the packs and promotional messages could carry the same feeling.

Tribex

Tribex explored the paint category with the line “Beyond Colours.” The team displayed branded paint containers and promotional materials, building an identity suited to a product used in homes and other spaces. This required a different approach from food or beverages. The students had to think about how to present a paint brand clearly and make its identity recognisable across packaging and advertising.

Zevaana

Zevaana was a natural Ayurvedic face wash brand. The team developed its branding, packaging and promotional content around that product idea. For a skincare brand, the way information is presented matters. The students had to consider how to communicate Zevaana’s natural Ayurvedic positioning through both design and copy. It was an opportunity to practise creating a clear product message without filling every space with text.

Wazan

Wazan was a premium perfume brand. The team worked on how to express that premium character through its brand identity, packaging and advertisements. Perfume branding depends strongly on presentation. Students had to consider how their visual choices and wording could create a consistent impression. The challenge was to carry the same character from the product packaging into the promotional content.

Where Design and Marketing Met

Every team included designers and digital marketers. This meant the work needed discussion from the beginning. Marketing students had to explain the audience they wanted to reach and the message they wanted to share. Designers needed to turn that direction into visuals that suited the product. Both sides had to understand the brand well enough to make decisions together.

An ad headline, for example, needs to fit the layout and remain easy to read. Packaging needs to look appealing while making the product clear. These are shared decisions, and Brand War gave students a reason to work through them as a team. For students taking a digital marketing course in Perinthalmanna, the activity connected marketing ideas with actual creative work. Graphic design students could see how an audience and a business goal influence the designs they create.

Taking One Idea Across Different Formats

Once a team had developed its brand identity, it needed to use that identity across several materials. A flyer has a different purpose from a product pack. An ad creative needs a focused message, while a reel presents information over time. Students had to adapt their work to each format while keeping the brand recognisable.

This helped them practise consistency. Fonts, colours and writing style needed to feel connected across the project. A person seeing the packaging and then watching a reel should be able to recognise the same brand. For those considering a graphic design course in Perinthalmanna, this is an important part of learning. Professional design work often involves building several connected pieces around one identity.

Presenting the Work Behind the Brand

The teams also presented their brands and displayed the materials they had created. Students had to explain their ideas clearly enough for others to understand the product and its direction. Presenting their work gave them practice in speaking about design and marketing choices. It also encouraged everyone to understand the full project, including the parts handled by other team members.

Brand War brought classroom learning into a shared task with a visible result. Students could look at the finished packaging, advertisements and content and see how their individual contributions fitted together. At SkilzHub Perinthalmanna, projects like this give students space to apply their skills and learn through collaboration. To find out more about our digital marketing and graphic design courses in Perinthalmanna, contact the SkilzHub team for course details.